UGC Creative Strategist Job at Red Antler, Remote

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  • Red Antler
  • Remote

Job Description

UGC Creative Strategist

Fat Earth Media, LLC
Austin, TX & Remote

About Us

Fat Earth Media is a creative performance marketing agency focused on driving meaningful impact for brands of purpose. We believe bold ideas and authentic storytelling can make a real impact. Our team thrives on collaboration, curiosity, and results. We don't do “just enough” — we go all in.

We're building a dedicated UGC (User-Generated Content) studio within Fat Earth to harness the power of creators and platform-native content for performance-driven campaigns. To help lead that charge, we're looking for a UGC Creative Strategist — a creative thinker, performance marketer, and social media native all in one.

About the Role

The UGC Creative Strategist is responsible for developing high-performing UGC ad concepts that blend creator authenticity with strategic performance goals . You'll lead creative ideation, brief creators and editors, analyze performance data, and continuously optimize what works.

This role sits at the intersection of strategy, creativity, and cultural insight — perfect for someone who lives and breathes social media, knows what stops a scroll, and understands how to turn those moments into measurable results.

Key Responsibilities

Creative Strategy & Ideation

  • Develop creative concepts and content strategies for UGC campaigns across Meta, TikTok, and emerging platforms.

  • Translate client goals, data insights, and trend research into clear, actionable creative briefs.

  • Identify storylines, hooks, and visual styles that drive performance.

  • Collaborate with internal creative teams and external creators to bring concepts to life.

  • Maintain creative quality and brand alignment across all deliverables.

Performance Analysis & Optimization

  • Review campaign performance data to understand which creative variables (hooks, pacing, visuals, messaging) are driving results.

  • Use insights to iterate and refine future briefs and content direction.

  • Partner with Media Buyers and Creative Strategists to ensure creative and performance goals are tightly aligned.

Creator Collaboration

  • Work closely with the UGC Coordinator to guide creative direction during sourcing and production.

  • Provide creative feedback on creator submissions to ensure high-quality, on-brief content.

  • Contribute to building Fat Earth's creator playbook — outlining best practices, trends, and winning formats.

Research & Trend Forecasting

  • Stay plugged into TikTok, Reels, and Shorts trends — identifying emerging creative formats, editing styles, and hooks that can inspire new campaigns.

  • Monitor competitor ads and platform innovations to keep creative direction fresh and competitive.

  • Lead internal brainstorms and knowledge shares on UGC trends and performance learnings.

Qualifications

  • 3+ years experience in creative strategy, content marketing, or paid social performance marketing (agency or brand side).

  • Proven experience conceptualizing and directing high-performing UGC ads.

  • Deep understanding of TikTok, Meta, and short-form video culture.

  • Strong analytical mindset — able to translate data into actionable creative insights.

  • Excellent communication and presentation skills.

  • Ability to thrive in a fast-paced, iterative environment where feedback and data shape the creative process.

  • Familiarity with creator economy platforms (Modash, Grin, Aspire, etc.) a plus.

  • Basic video editing or production knowledge (CapCut, Premiere, etc.) a plus.

Job Tags

Remote job, Full time,

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